What is 360dialog?
Updated over a week ago


360dialog is the largest WhatsApp Business API provider globally. It is a BSP focused only on the WhatsApp Business API, which makes our solution easily adapted to any use cases and accessible to all types of companies.

What is a Business Solution Provider (BSP)?

The WhatsApp Business API is only available through Business Solution Providers. These BSPs can help you communicate with your customers on WhatsApp for the approved use cases of customer support and time-sensitive, personalized notifications.

Why use the WhatsApp Business API?

The WhatsApp Business API is a great choice for medium and large businesses because it allows them to communicate with customers on a larger scale. It offers similar features to the regular WhatsApp app but can be installed on a server, giving you an API that lets you send and receive messages programmatically and integrate with your own systems, like CRMs and contact center platforms.

WhatsApp is the most popular mobile messenger app in the world, with over 2 billion monthly active users globally. Businesses using the WhatsApp Business API send around 100 million messages per day out of the 100 billion messages sent on WhatsApp daily. It's a preferred messaging platform for clients and businesses, and 85% of consumers agree that interacting with a business through messaging apps helps build strong relationships.

When businesses use WhatsApp to communicate, customer satisfaction and conversion rates are remarkably high compared to traditional methods like email or phone calls. In fact, the conversion rates for e-commerce businesses using WhatsApp are ten times higher than the average conversion rates.

Overall, the WhatsApp Business API provides a powerful and effective way for businesses to connect with customers and achieve better results.

WhatsApp Accounts structure

Each WhatsApp Business API account is linked to different management platforms such as Facebook Business Manager, 360dialog Hub, or the 360dialog Partner API. These platforms help businesses handle their WhatsApp Business API operations.

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