Overview
Segments are used to create target customers based on shared data. When you create a segment, you'll set conditions to filter subscribers based on the information that's available in your account. A segment can include multiple conditions. Depending on the segment's logic of AND/OR, only 1 or all conditions must be met.
Logic
Term | Meaning | Example |
AND | This logic tells our system to show you subscribers who meet all of your conditions. | All customers who opened your last campaign and made a purchase in your store. |
OR | This logic tells our system to show you subscribers who meet 1 or more of your conditions. | Any customers from either Washington or Newport. |
Segment Options
Recovero offers a lot of segmenting options, so you can make the most out of your customers. With the right kind of data, you can create hyper-targeted segments of your contacts for email or ad campaigns. Segmenting options will vary based on the data you've collected.
Here are some examples of segments you can create.
Subscribed customers who clicked on campaigns.
Customers with an average order value of 200$.
Customer with last order date 12-05-2023.