A shopper who is completing a purchase is already engaged. It is the perfect moment to encourage them to subscribe to your SMS marketing channel for exclusive offers and news about your store. 47% of customers will sign up for texts during the checkout process, which makes it an essential tool for growing your subscriber list. Using our best practices and recommendations, you can maximize subscriber collection and improve customer experience with SMS opt-in during Shopify checkout.
This article provides a step-by-step guide to maximizing your subscriber collection from Shopify checkout, based on our proven practices for checkout optimization.
Step 1: Enable SMS opt-in during checkout
When completing a purchase, present the customer with the option to subscribe to receive texts from your brand - for exclusive offers and sales, new releases, and more. Selecting this opt-in box will add them to your SMS subscriber list.
You can enable the checkout opt-in from your Shopify Settings. Go to Checkout, scroll to the Consent for marketing section and tick the SMS marketing checkbox.
Step 2: Customize your sign-up with a top-converting message
Shopify’s default settings and text for the following fields are automatically set, and merchants can use them as they are. However, we strongly recommend customizing these areas with best practices for top-converting opt-in language to see your highest subscriber growth.
To do this, scroll down to Checkout Language and click the Manage checkout language button.
You can also get there from your Shopify Admin. Go to Online Store → Themes → Actions → Edit Languages → Checkout.
Type “SMS” in the Filter items bar to quickly locate the fields you want to customize.
The default “Accept SMS checkbox” label message is Text me with news and offers. We recommend changing it to one of the following top-converting types of call to action instead:
Offer exclusive information and perks: Receive updates & offers via SMS and gain access to new product launches, offers & more!
A message customized for your brand: Join our VIP (Very Inclusive Perfume) SMS list for early access to our best deals and new arrivals!
A general call to action: Sign up for our SMS list and be the first to receive exclusive updates about sales, discounts, and more!
Step 3: Add a Phone Number for Shipping to make SMS sign-up frictionless
Make opting into SMS faster for customers by including a Shipping address phone number field during checkout. Now, when shoppers click the checkbox to opt-in to your SMS marketing, their shipping address phone number will autofill the Mobile phone number field, making it even easier for them to sign up to text with you.
To set this up, go to the Checkout settings, scroll to the Customer information section, and under Shipping address phone number, select the Optional button.
And that's it. You are done!